The Future of Advertising Measurement

Live Discussion with Google and Fospha, followed by networking drinks!

Digital advertising in 2025 is a different world to 2015 - but most brands are still optimizing on MTA. It's time to rethink measurement for how people actually discover, decide, and buy today.

August 19th

Midtown

4:30pm onwards

Presentations & Q&A

4:30 - 5:15 PM

Networking Drinks

5:15 - 6:00 PM

Industry Leading Speakers

Lee Arthur Board Member at ClickZ, bringing deep industry expertise and strategic insights to digital marketing.

Brandon Klausner Global Product Lead, Ads Measurement at Google, driving innovation in advertising measurement and analytics.

Why You Should Be There

Digital advertising in 2025 is a different world to 2015 - but most brands are still optimizing on MTA. It's time to rethink measurement for how people actually discover, decide, and buy today

Stay Ahead of the Shift in Advertising Measurement

AI, new platforms, and shifting consumer behavior have radically reshaped how digital ads perform. Learn how to move beyond outdated last-click attribution and capture how consumers truly discover, decide, and convert today

See Measurement in Action: Full-Funnel & Unified Metrics

Unlock real value from YouTube & Demand Gen campaigns, not just last-click ROAS. Understand how to attribute conversions beyond your .com, including sales on platforms like Amazon, with unified measurement models

Be Among the First to See How Brand ROI Is Measured Over Time

Get an exclusive look at how Google and Fospha are pioneering the capability to quantify long-term brand impact, moving from reactive numbers to predictive insights

Turn Data into Daily Action

Discover practical strategies used by top brands to operationalize measurement in real time, not just during post-campaign analysis, but as an everyday tool for growth

Who Is This Tailored For

--> CMOs / Marketing Leaders at retail and DTC brands seeking to prove full-funnel impact

--> Growth Marketers & Media Buyers ready to optimize with nuanced attribution

--> CFOs & Commercial Strategy Leads tasked with aligning media spend to business outcomes

--> Analytics, Insights & E‑Commerce Teams eager to turn data into strategy and budget wins

More Than a Talk - It’s a Community

Cap your afternoon with networking drinks in ClickZ’s graceful Midtown offices - connect with peers and thought leaders in a relaxed, insightful environment.