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Driving Engagement: Xero’s Success Story with Accountancy Age Newsletters
Stats show that Newsletters are 40x more effective at acquiring customers than social me
Xero x Accoutancy Age
Stats show that Newsletters are 40x more effective at acquiring customers than social media. That’s a big number! More and more professionals are turning to daily newsletters over traditional media sites for their news consumption, valuing the convenience, personalization, and curated content delivered directly to their inboxes.
BUT senior finance professionals receive on average 20 – 30 marketing emails a day. With so much content vying for attention, how do you ensure your brand is the one that sticks in the minds of these decision-makers? To make sure your brand is top of mind, consistent visibility and engagement are key.
newsletter rationale
Why Newsletters?
Newsletters have become an increasingly popular way to reach this broader audience. Studies indicate that newsletters have an average open rate of 20-30%, and when done right, they offer an effective way to maintain regular contact with your audience.
In fact, 60% of consumers trust brands that produce custom content, making newsletters a vital part of any content strategy.
Sponsoring a newsletter can place your brand directly in front of a highly engaged audience, helping to build the trust needed to turn potential leads into loyal customers. But don’t take our word for it. Let’s take a look at Xero’s Newsletter Sponsorship with Accountancy Age.
xero's strategy
Xero's Newsletter Sponsorships
Xero, a leading provider of accounting software, partnered with Accountancy Age, one of Contentive’s premier publications, to achieve this goal. By sponsoring two newsletters, Xero aimed to boost brand awareness and engage senior finance professionals.
Key Metrics:
- Strong Reach: Over 40,000 senior finance professionals opened the Xero-sponsored newsletters, resulting in a strong open rate of 21%. This demonstrates the effectiveness of Accountancy Age in reaching key decision-makers.
- Engaged Audience: The sponsorship led to more than 2,500 clicks, with a click-to-open rate (CTOR) of 6.3%. This high engagement rate shows that the content resonated with the audience.
- Direct Impact: Over 600 people clicked through to the Xero website, illustrating the ability of Contentive’s newsletters to drive high-quality traffic and potential leads.
Opens
Open Rate
Click Through Rate
Link Clicks
Why ClickZ Media's Newsletter Sponsorships Work
ClickZ Media's newsletter sponsorships are crafted to place your brand directly in front of a highly engaged audience. With strategic placement and consistent visibility, our newsletters help you reach the 97% of your audience who aren’t ready to buy yet—building trust and brand recognition so that when they are ready, your brand is the first one they think of.
Through our platform, brands like Xero have successfully increased their visibility and generated quality leads among senior finance professionals. Xero’s partnership with Accountancy Age showcases how targeted newsletter sponsorships can significantly increase brand awareness and audience engagement. With high open rates, strong interaction, and effective traffic generation, Contentive’s newsletters offer a powerful tool for connecting with key decision-makers in the finance industry.
If you’re looking to achieve similar success for your brand, get in touch with us today to explore our newsletter sponsorship opportunities and see how we can help you reach your marketing goals.
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Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece of classical
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Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took.
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Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took.
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Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took.
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Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece of classical Latin literature from 45 BC, making it over 2000 years old. Richard McClintock, a Latin professor at Hampden-Sydney College in Virginiatable source. Lorem Ipsum comes from sections 1.10.32 and 1.10.33 of "de Finibus Bonorum et Malorum" (The Extremes of Good and Evil) by Cicero, written in 45 BC. This book is a treatise on the theory of ethics, very popular during the Renaissance. The first line of Lorem Ipsum, "Lorem ipsum dolor sit amet..", comes from a line in section 1.10.3
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Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.
It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.
It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.
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